Mastering Direct Response: Marketing Tactics That Convert

As AEP approaches, standing out with Medicare consumers takes more than sending another mailer or running another ad. In this sales training, Anna Patrick is joined by Jason Sargent, Vice President of Health Marketing, to break down what makes direct response marketing work — from targeting the right audience at the right time to creating offers that capture attention and drive action. Agents will learn the 40/40/20 rule for successful campaigns, how to apply the ACME framework to build stronger messaging, and practical ways to improve follow-up once a prospect responds.

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